Why a Writer?

HERE'S WHY!

From the initial idea to the final publication of a text is often a complex, lengthy and challenging process. It takes a lot to successfully mediate between the different interests and stakeholders of a client, find a common denominator, then, based on this, conceptualise and plan a coherent text, research suitable content, create and submit a first draft and finally - at the end - incorporate the many, often contradictory, change requests in such a way that a well-written final version emerges that fully satisfies all parties involved.

In addition to the obligatory technical skills and years of practical implementation experience, a professional copywriter in the field of (I)T must have two things above all: firstly, a basic understanding of technology and secondly, the willingness to familiarise themselves in depth with the respective technologies, products and services of their customers. This is the only way he can fulfil his customers' text targets and effectively, efficiently and sustainably relieve their employees in the area of text creation.

Client's objective: 

The conception, planning, preparation, information processing, creation, follow-up and checking of a text should be outsourced in order to

• bring in a real text specialist (not everyone can write),

• get creativity from outside (not everyone can come up with a viable concept),

• get someone with research/interviewing experience on board (not everyone knows how to identify and track down the necessary content),

• bring someone external into what should be internal discussions (an outsider can best mediate between the different opinions and views of an institution) and

• save team working time (by outsourcing the work).

A professional copywriter with many years of practical experience 

can independently

• crystallize what a customer really wants,

• identify where there are weaknesses and blind spots in the concept and planning,

• recognize when information is incorrect or inadequate and replace it with correct information or supplement it with additional information,

• avoid logical gaps in the text specifications with skillful formulations,

• always keep the big picture in mind when the customer requests fundamental changes.

==> This results in texts that are worth reading and lead the reader to the thoughts and conclusions desired by the customer.