When companies decide to commission an external copywriter, they are - as a rule - looking for someone who can effectively take on not just a small part of their work, but most of it. At least that's my experience - after 10 years of working as a freelance copywriter. The problem they face time and again is that many agencies and freelance copywriters assume that their clients will do too much of the work themselves and consequently underestimate their cost estimates. They generally underestimate the additional time required for largely independent text creation. The logical consequence: the result often falls short of the client's original expectations.
I am a professional copywriter with many years of practical experience, committed, thoughtful and always endeavour to give honest, realistic assessments. I take time for you and your texts - if necessary, I will also work at weekends and on public holidays to bring your content projects to a successful conclusion.
However, this service also has its price:
per hour: € 85.00 plus 19% VAT (€ 16.15) = € 101.50 incl. 19% VAT
Here are some non-binding examples of cost estimates (plus 19% VAT). The listed overtime (X) results from the possible need for additional independent interview and research work, the use of multiple feedback loops on the part of the customer (one feedback loop is always included in the price) and the expression of feedback criticism which, after completion of the originally desired text, necessitates a total redesign and renewed realisation of the entire project.
Text Conception
Roadmap
(conception and writing of a draft of 3-5 pages)
Hours: 10
Costs: 850,00 €
Text Realisation
Press Release
(conception and writing; 4.000 characters/1 page)
Hours: 5
Add'l Hours: + X
Costs: 425,00 + X €
Statement/Media Alert
(conception, research and writing; 5.000 characters/1.2 pages)
Hours: 7,5
Add'l Hours: + X
Costs: 637,50 + X €
Article/Advertorial/Blog Post
(conception, research and writing; 8.000 characters/2 pages)
Hours: 10
Add'l Hours: + X
Costs: 850,00 + X €
Whitepaper
(conception, research and writing; 40.000 characters/10 pages)
Hours: 40
Add'l Hours: + X
Costs: 3.400 + X €
Data Sheet
(conception, research and writing; 8.000 characters/2 pages)
Hours: 15
Add'l Hours: + X
Costs: 1.275,00 + X €
Grant/Subsidy/Funding Application
(conception, research and writing; 40.000 characters/10 pages)
Hours: 80
Add'l Hours: + X
Costs: 6.800,00 + X €
Survey
(conception, research and writing; 20 questions and 80 answers)
Hours: 20
Add'l Hours : + X
Costs: 1.700,00 + X €
Book (small)
(conception, research and writing of 400.000 characters/100 pages)
Hours: 300
Add'l Hours: + X
Costs: 25.500,00 + X €
Book (large)
(conception, research and writing; 800.000 characters/200 pages)
Hours: 600
Add'l Hours: + X
Costs: 51.000,00 + X €
Text Translation
Translation
(translation (english/german - german/english; 40.000 characters/10 pages)
Hours: 25
Add'l Hours: + X
Costs: 2.125,00 + X €
Localisation
(localisation; 40.000 characters/10 pages)
Hours: 15
Add'l Hours: + X
Costs: 1.275,00 + X €
Text Correction
Quality Check and Analysis
(conception and writing of improvement suggestions and an analysis (no correction) of a text of 40.000 characters/10 pages)
Hours: 7,5
Costs: 637,50 €
Check and Correction
(check an correction of a text of 40.000 characters/10 pages)
Hours: 20
Costs: 1.700,00 €